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[APK-News]Marketing with a Parkour Mindset

rssIcon.gif Marketing with a Parkour Mindset

This article isn't Parkour news, but it's an interesting look at how parkour is effecting the lives of non-traceurs. This article is from a marketing blog, and it discusses how the philosophies of parkour can be applied to branding. Read a small exerpt below, and then check out the full article (http://mothsmokelingers.wordpress.com/2009/03/09/brand-parkour-managing-brands-in-an-urban-digital-hyperspace/). It's a fascinating perspective on marketing, but also an interesting analysis of how parkour is changing the way people think.

[Parkour] got me thinking…don’t brands aspire to the same skillset? They seek integration into the consumer’s life- always looking to dodge competition, scurry into the consumer’s imagination, and seamlessly navigate the dynamic environment that is the consumer’s mind.

Category: The News - Latest

Publish Date: Mon, 09 Mar 2009 00:00:19 +0100


Source: American Parkour

Description: American Parkour syndication

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Gegründet im Sommer 2004. Mit tausenden registrierten Mitgliedern im Forum, ist es die größte Parkour-Plattform Österreichs und ein Grundstein der österreichischen Community.